May 10, 2026
For years, sports marketing was dominated by large sponsorship: football, tennis, mass events. But in more advanced markets, that's changing. Today, the brands are migrating to something else...
For years, sports marketing was dominated by large sponsorship: football, tennis, mass events. But in more advanced markets, that's changing. Today, the brands are migrating to something else...
At one of the most viral festivals in the world. While thousands of people go for the music, others are playing paddle in the middle of Coachella. It's no coincidence. It's a sign. Sport...
3Sixty Padel in international media: coverage and press release To complement this analysis, we make available the following document in PDF format that consolidates press releases and mentions...
The paddle in Colombia is no longer in the stage of discovery. It's entering a consolidation phase. After the initial boom of courts, tournaments and new players, the market...
Why Colombia's Amateur Players Are the Key to Padel's Next Big Expansion Padel is experiencing one of the most explosive growth curves in global sports, with more than 25 million...
3Sixty Padel in international media: coverage and press release To complement this analysis, we make available the following document in PDF format that consolidates press releases and mentions...
The Rise of Padel and Why Colombia Matters Padel has exploded globally, now surpassing 25 million players and expanding faster than Tennis in several countries. Europe leads the movement, but...
Why is paddle becoming one of the best sports marketing opportunities in Colombia? In recent years, the paddle has gone from being a sport...
Why is paddle becoming one of the best sports marketing opportunities in Colombia? In recent years, the paddle has gone from being a sport...
Why is paddle becoming one of the best sports marketing opportunities in Colombia? In recent years, the paddle has gone from being a sport...
Sponsorship, representation and growth for players, clubs and tournaments.
