Women in the paddle: the silent engine of global growth (and how Colombia can lead change)
In recent years, the padel has experienced exponential growth worldwide. However, what often goes unnoticed is the fundamental role that thewomen are playing at that boom.
From the increase of amateur players, to professional references, content creators, coaches, tournament organizers and brand ambassadors, women are not only participating... they are leading.
And Colombia has everything to become aepicenter of this new female paddle wave.
📊 What's going on with the female paddle in the world?
- According to the International Pádel Federation,38% of the players in Europe are womenwith a steady growth trend year after year.
- In Spain, the world's most mature market, the female paddle representsmore than 42% of field reservesAccording to Playtomic & Monitor Deloitte's 2024 report.
- In Mexico, women's tournaments have doubled their participation between 2022 and 2024, especially in amateur and + 30 categories.
This is no coincidence: women are finding themselves on the side of a sportsocial, inclusive, competitive and aesthetically attractivethat fits their active lifestyles.
What about Colombia?
Although there are still no consolidated official statistics, the country's clubs are reporting aexplosion of female inscriptionsespecially in cities such as Bogotá, Medellín and Cali.
We see it in:
✅ Women's Leagues and Exclusive Tournaments Deplete Quotas
✅ Group classes and clinics designed for intermediate players and beginners
✅ Influencers and creators of sports content positioning sport among young women
✅ Fashion, cosmetic and wellness brands interested in sponsoring female events
🧠 Why are women choosing the paddle?
- Easy to learn, but challenging:allows rapid progress without prior experience.
- Social format:is played in doubles, which encourages connection and team sense.
- Healthy and aspirational environment:the community is active, with values of well-being, aesthetics and personal care.
- Safe spaces:modern clubs are designed to generate comfort, inclusion and security.
🔍 What is needed in Colombia to consolidate this female leadership?
- More federated tournaments and spaces of female visibility.
- Increased representation of women trainers and organizers.
- Brand support with a focus on diversity, inclusion and well-being.
- Media visibility for young and professional players.
🎯 How does 3Sixty Padel contribute to this transformation?
In3Sixty PadelWe're not just players. Alsocreate opportunities for players who want to grow, compete or position their personal brand.
We offer:
👩🎓 Representation of players (professionals or in training).
📹 Production of content for visibility in networks and media.
🏆 Organization of tournaments and women's leagues.
📢 Partnerships with brands that support women's sport.
🎤 Stories, interviews, campaigns with focus on inspiration and community.
📣 If we want the paddle to grow, women have to be downtown (not on the margins).
And it's not just about participation. This is aboutgive visibility, leadership and real opportunitywomen at all levels: players, coaches, managers, content creators, investors.
The female paddle is not a trend.It is a structural force that can define the future of sport.
📚 Sources:
- Playtomic & Deloitte,Global Padel Report 2024: https: / / www.playtomic.io
- International Pádel Federation: https: / / www.padelfip.com
- PadelMBA Women Trends Report (2023)
📩 You're a player, a coach, a club or a brand and you want to push the female paddle?
In3Sixty PadelWe help you create spaces that inspire, connect and generate impact.
📧 Write to us at p @ 3sixtypadel.com
🌐 Visit us at www.3sixtypadel.com
📱 Follow us on Instagram to know our activations: @ 3sixtypadel
